Adwords Management is becoming an increasingly important service in today's market. As company's scramble to find a more cost effective solution for their advertising in a tough market, PPC (Pay Per Click) advertising is becoming an attractive alternative - not because it is cheaper, but because it is more cost effective. Pay Per Click advertising is completely measurable and so a well run campaign is guaranteed to reach more of the target market than any form of traditional adverting.

Pay Per Click advertising is dominated by Google Adwords, but also includes other providers like Yahoo and is a system where advertisers bid on keywords (a price they are prepared to pay every time somebody clicks on their add) and the bid price determines their placement on the results page of a keyword search.

WebXpress offer two main PPC or Adwords Management programs:

• A basic PPC program suitable for generating traffic quickly and finding the most productive keywords to use for a larger SEO program. The basic program includes keyword research, campaign setup and management for three months. Traffic is directed to existing pages on the clients website.
• An intensive PPC program for those who see PPC advertising as being a long term part of their marketing. This includes keyword research, campaign setup and management for 3 months initially, with another 3 months optional. It also includes the creation and testing of special single focus landing pages to focus attention on the product or service that person was searching for.

A properly managed Adwords or PPC campaign will benefit your clients in the following ways:

• It will bring leads to your clients in a short time frame.
• They will know without a doubt which keywords are actually getting the most searches.
• They will know which keywords are bringing inquiries (valuable leads - not lookers)
• They will learn the kind of message the market responds best to – (They can then write other advertising and even their website around that)
• They will have a database of interested people they can market back to.

By basing longer term SEO campaign on the hard facts we get from a Pay Per Click campaign and not on best guesses from research tools, you will give your clients the best possible chance of dominating the most valuable keywords for their business – ensuring their online success and their long-term value to you as a client.

Please visit WebXpress inquiries to request more information, Or click on the Chat Button on the top right of the page.